At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands — including Curaleaf, Select, and Grassroots — offer premium products and services in both medical and adult-use markets. Join us to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative.
Location: On-site, Wakefield, MA or Stamford, CT. Travel: ~25%.
About the Role
The Manager, Commercial Strategy (Wholesale) serves as the strategic architect of Curaleaf's long-term wholesale growth engine. This role operates at the intersection of market evolution, brand equity, and commercial scalability — ensuring enterprise strategy translates into sustainable, multi-year market leadership.
Moving beyond day-to-day tactical execution, this leader acts as the "Visionary of Wholesale," partnering cross-functionally with Pricing, Planning, and Brand leadership so the wholesale business is scaled for long-term growth as markets mature. The role focuses on building enduring brands and creating repeatable frameworks that protect margin and market share.
This position is designed for a high-level strategist who combines consulting-grade rigor with commercial foresight and thrives in a complex, regulated environment.
Key Responsibilities:
- Market evolution mapping — develop long-term wholesale go-to-market frameworks anticipating market maturation and regulatory shifts
- Scalable growth architecture — design and refine national playbooks for market entry and expansion
- Portfolio health — align wholesale strategy with long-term revenue objectives, shifting from reactive hit-lists to multi-year planning
- Brand-first commercialization — drive pricing, distribution, and product mix that reinforces long-term brand equity
- Cross-functional leadership — act as the bridge between Commercial and Finance/Operations to align inventory allocation and capital investment with growth targets
- Strategic program governance — own the high-level design of the New York Incubator Program, setting the "gold standard" for retailer health
- Define long-term KPIs and success metrics for the wholesale ecosystem
Required Qualifications:
- Bachelor's degree in Business, Economics, Finance, or related field
- 4+ years in Management Consulting, Commercial Strategy, or Corporate Planning (CPG, beverage, or alcohol industries)
- Proven ability to apply structured, consulting-led frameworks to complex commercial problems
- Advanced proficiency in financial modeling and BI tools (Tableau, Power BI)
- Demonstrated ability to drive cross-functional alignment at the executive level
- Ability to travel up to 25%
Compensation: $142,000 – $159,000 USD.